Last updated on
10/23/2019
Get new local clients this week without wasting time.
If you're a small business owner, your head is probably spinning each week hearing about new marketing strategies left and right and trying to figure out which of them will actually help your business grow - which of them to invest your time and money into.
Many strategies are legitimate and will get you more exposure, but few of them are able to bring in quality clients practically on demand.. until now.
Marketing is always changing, and after a spending thousands of dollars and months learning and testing, my team has developed a 4 STEP FRAMEWORK that can practically bring in clients on demand, by bringing in dozens of inquiries each week.
I call this the
CLIENT FLOOD FRAMEWORK because they're not just any inquiries, either. They're exclusive, local, hot inquiries who are ready to sign up for your services and become a new client!
This might sound too good to be true, so to break it down very simply for you, today I want to give you a peek inside of this on-demand client-generation strategy.. (psst, we provide this as a service.)
Yes, that's right -
I want to show you the exact framework we use to generate leads on demand for local service businesses to fill up their appointment books and sell more services.
WITHOUT SEO.
WITHOUT blogging.
WITHOUT posting on social media.
WITHOUT bugging friends and family or relying on referrals.
On-Demand Client Lead Generation: The Antidote to SEO, Blogging, and Social Posting
For years now, SEO has been the hottest strategy in the local business owner's marketing playbook. In fact, it's still a great strategy. Why?
Because if you can dominate local searches for your market, then you have free incoming leads, day in and day out, when people search for you, find you, and email or call from your website.
The problem?
You can't just rank overnight. It takes time, a skilled SEO professional (which can be hard to find since there are so many fly-by-night companies out there), patience, and even then you may get clicks without getting a lot of inquiries if you have a terrible website.
So, while our clients were waiting for results to come in from their organic search marketing.. we wanted to offer something better. Something instant.
The solution: Multi channel marketing X big data demographics X perfect targeting X perfect offer X campaign management = INSTANT QUALIFIED LEADS.
No more waiting to show up, no more "hoping" people will contact you from your website. Formulating the perfect offer for the perfect audience and putting it in front of them on the most effective mediums
can get local client leads almost instantly.
That's exactly how this service
works.
You see, many other marketing strategies out there work, but they either take some time (like SEO) or aren't really guaranteed to bring you interested clients quickly (like social media.)
Those strategies are still great - SEO gets you long term visibility and growth, and social media is what I like to call a "decision amplifier" in your customer journey funnel - but that's the thing... they still don't get you immediate LEADS and CUSTOMERS.
We wanted to provide a more instant solution to businesses that needed fast pipeline growth.
We took some traditional methodologies and applied our tweaks and quality-multiplying strategies to scale up and get the lead targeting right.
Then on top of that, we came up with processes to help business owners AUTOMATE turning those leads into appointments, because I've found everyone is too busy running their business to manage sales effectively.
So now on top of just lead generation, we offer
appointment-booking marketing automations to also
help automate getting these leads onto your calendar and in your door , and ultimately
selling more of your services.
SO WHAT ARE THE COMPONENTS?
Introducing the 4 STEP CLIENT-FLOOD FRAMEWORK
Forgive me if it seems too simple, but most of the best things in life are. In fact, when you over complicate it, you tend to drag behind and your results suffer.
1. The Perfect Offer - Without a good offer, every single marketing campaign will fall flat. If you're reaching the right people and not getting results, IT'S YOUR OFFER. No amount of marketing, no amount of wasted adspend, and no amount of hyper-specific targeting can fix a bad offer.
Think of it this way....
If you're selling llama hats, it doesn't matter how good your marketing is... in all likelihood, nobody wants llama hats.
So this is the most important step in putting together a calendar-flooding campaign, because the success of tying everything together depends on it.
2. The Perfect Targeting - It's important to KEEP IT SIMPLE while USING BIG DATA.
This means stop over-complicating your campaigns with a hundred different interest types and audiences. Simply target your area and basic demographics for your ideal customer, while adding in any artificial intelligence that you may have gathered through related custom audiences.
When this is done, your campaign should be targeting at least 100k people to be able to reach enough eyeballs to get you results.
.....That's it!
3. The Perfect Campaign
- Next you have to put together the PERFECT AD COPY & IMAGERY to present #1 (the perfect offer) to #2 (the perfect audience), and you have to put this together within the correct AD FORMAT and PLACEMENTS.
The ad copy should get your perfect audience's attention, immediately speak to them, and get them excited to hear from you.
With the right campaign implementation and management, this will cause your perfect audience to opt in to your perfect offer as soon as they see it.
Then DING your phone goes off, your email inbox gets a little bit fuller, and you have sales ready to make.
4. The Perfect (or at least better than typical) Followup
- Believe it or not, this is the most important part in getting an ROI with this framework, but this is the part that falls short most frequently with small business owners, whether they're running lead generation campaigns or not.
Most business owners are lagging on response times,
letting leads fall through the cracks,
feeling embarrassed about following up too much,
unsure of what to say when they contact the lead,
unsure of how to ask for the next step,
etc etc.
This all comes together in the perfect storm and means all of those juicy, relevant, targeted leads they've just acquired go to waste. Bye bye, down the drain.
But here's a fact...
If you're selling a service in an area,
And you have targeted people
who match your ideal customer
who have literally seen your offer and manually opted in to sign up for it
- that is a relevant lead. Once you own that lead, YOU HAVE TO WORK TO CLOSE IT. They're not going to come chasing you - they don't know anything about you!
So you MUST 1) follow up and 2) build a relationship.
Getting clients is like dating. Just because they haven't handed you a wad of cash within a week of hearing about you and your services, doesn't mean they're a bad lead - it means you need to do the work to build a relationship and have realistic expectations about closing the sale.
Now, let's say there ARE some bad leads. Let's say (gasp) 20% are bad. That still means that out of 100 leads, you have 80 GOOD leads to nurture into appointments and clients. If you can't sell even one of them, there is something wrong!
SO HOW DO YOU FOLLOW UP, NURTURE, AND CLOSE
....(WHEN YOU'RE SHORT ON TIME?)
The perfect followup is simple but straightforward.. it needs to be done within
minutes
while your business and your offer are still top of mind, and the followup needs to push for an appointment, consultation, or other commitment
as soon as possible
as in the same or next day.
You also need to follow up until you hear back
which many business owners are scared to do - which is silly, because once a lead has inquired, they're still a lead until they're either a customer or not interested!
It doesn't matter if they buy from you right away or in weeks or months.. you need to continue nurturing that lead that you paid for
whether they seem interested or not. (If they're not they'll tell you.)
This can take a lot of time! You're trying to run a business here!
Don't worry - there's this great thing called marketing automation
that we can use now to take this task off your hands.
SO, If you don't have sales staff available who can be on top of this manually, using a CRM and following up immediately, the best way to do this is to created an automated follow up funnel
using sales & marketing automation tools like Activecampaign.
Prospect opts in > automatically receives email +/or SMS within 5 minutes following up to schedule appt or consultation > based on client response.. automatically gets follow ups or calendar bookings.
So... Does This Really Work?
Yes. Period. Fullstop.
If you can get these 4 things down, you can create an unbeatable client-generation machine that will bring you new inquiries day in and day out so that your pipeline is literally never empty.
Every marketing strategy is effective based on a different input. Sometimes you put in time, sometimes you leverage existing lists or assets like social media, other times you leverage money/ads. This falls under the last situation.
You pay to play and get clients on demand.
When you get this right, here is the outcome (look at the timestamps on the emails.)
Like, 13 leads in 24 hours works.
Like, have to pause campaigns to catch up, works.
Like, we can guarantee
you up to 100 leads per month if you have the right market and budget, works. And if you don't have the budget to cover a guaranteed number of leads, we can work within yours.
How We Got These Results
1. We had a consultation call with the client to formulate a few options for their perfect offer and identify their ideal client.
The offer would be enticing enough to get client inquiries, while still allowing the client room for profitability, especially when considering
lifetime value.
We also discussed follow up expectations and overall qualified the client to make sure they could handle this.
2. We set up the offer within a perfect campaign
to be shown to their audience, including our proven copywriting techniques, images, and creative targeting.
3. We let it run at max budget for 24 hours
until the client was overwhelmed, and in this time made sure the client was following up regularly.
What's the Catch?
This can only be done in certain industries (desire based, not need/emergency based), we have to qualify you to make sure you fit the capacity and sales requirements, and we only work with one business per industry in a geographic location.
WHAT CAN YOU EXPECT?
Have you ever run demand-generation ads on TV, radio, or direct mail? You can expect similar but better results, except they're practically INSTANT (within 24-28 hours), much more cost effective, and fully tracked and targeted!
So as long as you have services that your market wants, any desire-based business owner should be able to get leads using this method.
WHERE DO YOU GO FROM HERE & HOW CAN YOU TAKE ADVANTAGE OF THIS FRAMEWORK?
There are a few options.
0)
(This is the route most people will take) - Take this knowledge and do nothing with it, keep spending time on social media "hoping" to get clients, wondering why your business isn't growing.
1)
Take the above framework and run with it today.
2)
Wait for my in depth training to have step by step instructions - sign up for my earlybird launch list for launch announcements & pre-launch pricing.
3)
Get us to do it for you now. If you want us to implement this for your business yesterday, set up a call
to see if your business and market is a good fit for our done-for-you service, and start getting more client appointments this week.
